Prompt Genius

Ever felt stuck with a writer’s block to create content ideas? With AI prompts in marketing, you can craft compelling posts to increase social media engagement, website traffic, generate ideas, boost productivity, and more. This post shares 10 powerful AI prompts for marketing and  some of the best tools marketers can use to create AI-driven content. 

Why Marketers Are Using AI Prompts

Prompts can help automate repetitive tasks so marketers focus on activities that drive the most value for their business. For example, marketing analysts can implement AI strategies to analyze the target market and summarize the key insights to make data-driven decisions. AI prompts can help email marketing professionals to understand customer behavior and create distinct groups based on demographics and purchase history for audience segmentation and personalized recommendations. Content marketers can leverage AI algorithms to analyze performance metrics and find areas for improvement in their content strategy to enhance lead generation and drive higher conversion rates.

Benefits of AI-Driven Marketing Content

AI can help you work smarter, faster, and with higher efficiency. The main advantages of leveraging AI for marketing teams include:

• Increased efficiency. Artificial intelligence can take over routine tasks, such as outreach, lead scoring, content writing, etc. Marketing departments then focus on higher-value tasks like nurturing relationships with customers and closing deals. 
• Personalized campaigns. Brands can use AI for market analysis to understand customer needs and deliver personalized recommendations tailored to individual interests. Thus, AI prompts can help you create stronger relationships with the audience and increase their loyalty to your brand.
• Consistency in brand messaging. By using the power of AI, your marketing and sales departments may align their efforts and make brand voice more consistent.

Best practices for using AI-generated prompts

The key to success in AI-powered marketing is combining the best tools with the right prompts:

• Be clear. You can get much more value out of any AI application if you provide it with a clear and specific prompt that tells the machine exactly what to do.
• Give examples. Give positive and negative examples to let the tool know what output should and should not contain.
• Provide context. To generate relevant responses, marketers can add more information about their brands, such as target audience, brand mission and tone of voice, and more.
• Follow up. Build on conversation with the tool by writing follow-up prompts and expanding on previous inputs. According to HubSpot, marketers use three prompts to get to the desired output on average. 
• Experiment. Test different prompts and tools until you find what works for you best.
• Be creative. Encourage AI’s creativity within the prompt. For example, you might want to ask it for “unconventional strategies” and so on.
• Edit output. Make sure to edit output by removing all strange-sounding phrases, as AI can get repetitive. Complement the response with personal stories that will resonate with your audience and showcase your brand’s personality.
• Check with AI detectors. Check the output with tools such as ZeroGPT to make sure search engines will not have a chance to penalize your page for using AI too much.
• Train your team. Create best practices for your team and provide training if necessary until they feel comfortable in their work.

Common Mistakes to avoid

Here are some of the most common mistakes to avoid that beginner marketers often make:

• Over rely on AI. Consider the AI output as a starting point and never the final destination. Gen AI tends to provide generic and repetitive responses that require human editing in most cases. 
• Not check facts. AI might hallucinate and give inaccurate facts. You don’t want to feed this to your audience and look unprofessional because of one factual error. 
• Ignore user feedback. Once you start integrating AI-powered content into your marketing strategy, pay close attention to the reaction of your audience. 
• Not stand out. It is easy to lose originality and look just like everyone else. Make sure to customize all AI-powered content and make it consistent with your brand’s voice and personality.

10 AI Prompt Examples to Boost Your Marketing Efforts

To craft efficient AI prompts, it is always good to have some examples to start with. Below, you will find ten prompt ideas that can help you create high-quality content for your website, ads, newsletter, and more.

1. High-Converting Ad Copy

On average, users see up to 10000 ads daily, and to break through this noise, you need to come up with non-annoying and creative ways to share your products. Prompts can help you generate copy that is consistent with your brand’s voice and is personalized for your target audience and the platforms you place it on. 

A good AI prompt contains information about your product’s unique selling points, your target audience, and campaign’s goals. For example:

“Write a captivating ad for [platform] in [voice] to promote [product or service]. Highlight our unique value proposition for [audience] and finish with a strong call-to-action.”

2. Engaging Social Media Captions

Social media marketing can support brands at all stages from finding their audience to lead generation to building a loyal following. With AI prompts, optimizing social media campaigns can be more efficient and personalized, with customer behavior and preferences in mind. 

A good AI prompt mentions the social media platform you write for, the desired format and tone of voice, and any relevant details to be included in the output. For example:

“Craft an engaging caption for [platform] to showcase [product/service]. Include a trending hashtag and encourage users to share their experiences in comments below with a call to action.”

3. Personalized Email Marketing

The foundation of each email marketing campaign are smart and relevant email subject lines. With AI, you can draft an email considering your recipient’s purchase history and preferences and increase open and click-through rates. 

A good prompt will include information on your target audience and the campaign you promote, such as new product launch, special discounts, etc. For example:

“Generate a list of catchy email subject lines for our new product line that includes recipient’s first name and offers a discount.”

4. Blog Post Ideas & Outlines

Creating blog content can often take up hours. Prompts can automate research, brainstorming, drafting, and other tasks while adding personalization and optimizing content for search engines. 

A good prompt contains your niche, target keyword, the desired tone, target audience and other details you consider relevant.

“Suggest ten blog post ideas related to [niche/industry] with low competition and high search volume for relevant keywords targeting small business owners.”

5. Compelling Product Descriptions

To drive ecommerce sales, it is crucial to write informative and compelling product descriptions. These will help search engines and users understand your offer and whether it is relevant for their search intent. 

A good prompt includes relevant keywords, highlights your offer benefits, and describes your target audience.

“Write a compelling product description for [product or service] highlighting its unique benefits for [audience].”

6. Persuasive Landing Page Copy

Landing page is often the last step before the conversion. Making your landing page engaging and tailored to your audience’s needs is therefore crucial for driving sales. Think about how your potential customer might find the page, what information they need to decide for your product, and what your objectives for the page are.

A good AI prompt for landing pages clearly states your page objectives, contains relevant keywords, and describes your offer benefits as well as your target audience needs and interest.

“Generate a landing page copy for [product/offer] that will resonate with [audience] and drive conversions.”

7. Customer Testimonials & Reviews

Use AI to generate high-quality reviews that align with the industry best practices. Remember to use AI ethically and write honest reviews based on personal experience to establish credibility with your audience.

A good AI prompt mentions the products unique benefits and features and includes your personal opinion as well to ensure the review will be authentic.

“Create a testimonial for [product] highlighting its unique features [features] and my personal experience [your story]. Make it sound engaging and persuasive without being salesly.”

8. SEO Meta Descriptions

Meta descriptions are often the first thing users see in the search results, describing your page content and driving clicks. Meta descriptions also inform search engines about your page content and help align it with relevant search intent. It can be challenging to summarize the whole post in under 160 characters, but with ChatGPT prompts you can generate accurate and keyword-rich meta descriptions in just a couple of clicks.

A good AI prompt contains information about the content piece or a link to it and includes a call-to-action.

“Generate an SEO-friendly meta description for my blog article on [topic/link] and include a call to action.”

9. YouTube Video Scripts

Videos prove to be one of the most efficient strategy to market most types of products across niches. But it can be quite a complex process from finding video ideas to writing scripts to making and editing a video. AI-powered chatbots and virtual assistants can help, for example, write video scripts that contain relevant keywords and evoke emotion in your audience.

A good AI prompt describes your product and informs the AI tools about the desired length of the video and its target audience. 

“Write a YouTube script for a 2-3 minute video on [product] with an engaging intro and CTA that resonate with my [audience].”

10. Influencer Outreach & Cold Emails

Market research and cold outreach are time-consuming tasks that might not always bring the desired results. Automating your outreach with AI can save you some frustration and craft personalized and relevant emails that actually generate clicks by introducing you in the best way possible.

A good AI prompt shares information about the product and the recipient and sets the desired tone and the action you want the potential customer to complete, be it booking a meeting with you or registering for your waiting list.

“Write a professional outreach email for [company] to present benefits of our [product/service]. Share its unique features and how it can solve the company’s pain points.”

Generating Marketing Prompts: Best Tools

There are all kinds of tools that can help you with marketing content, from general AI that works well for different tasks to specialized apps tailored to particular tasks. Let’s explore some of the best tools with free and paid subscriptions that might come in handy for marketing campaigns.

ChatGPT for Research & Brainstorming

ChatGPT is a generative AI tool that creates written and visual content based on the user’s prompt. Since its breakthrough in 2022, OpenAI has been constantly improving the technology, which is now one of the most advanced and popular AI models. Its latest model, GPT-4, is 10 times more advanced than its predecessor and provides much more fluent and human-like output. 

The tool offers a conversational interface and is extremely easy to use – all you need to do is just enter a prompt and click on Enter. 

What it is best for: Marketers can use ChatGPT for research, brainstorming, writing content outlines, crafting drafts, analyzing data, and more.

Jasper.ai for Outlines & Drafts

Jasper.ai is an AI content generator that helps overcome writer’s block and deliver all types of marketing and sales content. It has tons of pre-built content templates for website copy, long-form blog posts, ads, social media captions, emails, and more. Jasper also offers SEO optimization and tailors content to your audience.

What it is best for: Wiring blog posts, website copy, ads, social media post, etc.

SurferSEO for SEO

To rank high on search engines, it is important to write content with the right keywords in mind. SurferSEO helps you discover the most relevant keywords with high search volume and low competition and produce optimized content.

SurferSEO can also analyze your own content and provide SEO suggestions on how to improve its readability, keyword density, and much more. 

What it is best for: Keyword search and optimization.

Leonardo.ai for Images

Leonardo.ai is an AI image generation tool that allows users to create all types of pictures from realistic photos to coloring book pages. The tool provides each user with free 150 credits that are renewed every 12 hours and allow for generating 10 to 20 images depending on the model and desired image format. Leonardo also allows you to create consistent AI characters with its Image Reference feature and more.

What it is best for: Image generation for blog posts, social media, books, etc.

Zapier for Marketing Automation

Zapier is an AI-powered automation tool. You can integrate thousands of marketing tools into a single workflow and trigger actions with no coding experience required. For example, you can connect your CRM to your email marketing platform to add leads from newsletters directly into the CRM, saving a lot of manual effort. To begin with, you can simply describe the desired automation and Zapier’s AI will build the right workflow for you.

What it is best for: Marketing automation for simple to multi-channel campaigns.

Conclusion

AI prompts can revolutionize your marketing strategy, making content creation, ad copywriting, and customer engagement faster, smarter, and more effective. Share your opinion in the comments below!