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Artificial intelligence is quickly becoming the driving force behind business growth for small and large brands alike. According to Gusto, a leading HR platform, companies that leverage generative AI applications, are 45% more likely to fill open roles and have their employees exceed expectations through reduced workload.

Generative AI tools can support various business tasks. McKinsey Global Institute, one of the most prestigious management consulting firms, reported that 75% of value from generative AI use cases spans across customer operations, marketing, sales, software development, and R&D and AI’s impact is equally strong across all sectors. The total annual value from generative AI can range from $2.6 trillion to $4.4 trillion according to the same report on AI by McKinsey.

Whether you are a solo entrepreneur or a CEO of a large business, integrating generative AI into your workflow can be life-changing. In this guide, we’ll explore how businesses are implementing generative AI for growth and how you can do the same.

1. Automate Routine Tasks

AI systems can help optimize business processes that are repetitive, time-consuming, and if anything, boring. These might include data entry, creating schedules, generating reports, and more. Generative AI delivers fast and high-quality reports and content and allows your employees to boost their productivity and focus more on activities that really matter for brand growth.

Generative AI models use deep learning to analyze data and identify patterns that the human eye might miss. This not only helps you streamline routine tasks but also increase their accuracy and overall efficiency for your workflows. AI products also offer real-time monitoring and allow you to set up alerts and respond timely to any changes.

The best tools to automate general and specific business functions include:

• Zapier is a comprehensive tool for various business tasks, that can help you automate data entry, email marketing, customer support, lead management, social media scheduling, calendar planning, project management, and more. You can automate up to 100 tasks for free.
• HubSpot is another versatile tool for all things marketing and sales. You can nurture leads, update your CRM, build a sales pipeline, segment customers, set and optimize marketing campaigns, put in place onboarding sequences, and more. You can also start with HubSpot for free.

2. Improve Customer Experience

More and more brands are leveraging the potential of generative AI to improve their customer service and relation management. AI solutions can enhance customer journey and improve brand perception, as they can provide customers with relevant information 24/7. AI chatbots are being constantly improved and can already use human-like tone in their conversations.

Here are some of the best AI technologies for better customer service:

• Salesforce Einstein GPT is a generative AI technology that supports brands with personalized interactions, automated responses, advanced customer segmentation, data-driven insights for better decision making, and even content creation that drives revenue. You’ll need to talk to sales first to access the tool.
• Zendesk can support business development by enhancing customer interactions through email, chat, social media, and over phone. It automates repetitive tasks like ticket routing, organizes tickets by priority or custom criteria, and provides real-time analytics. Pricing starts at $19 per agent/month.

3. Boost Marketing Campaigns

AI can help generate compelling content faster and personalize it for your target audience. Generative AI enables delivery of text, images, video, and audio in a matter or seconds and can have a transformative impact on business. 

Unlike traditional AI that analyzes existing data, generative AI creates new content. Brands can write website copy, landing pages, blog posts, email newsletters, product description – all with best practices in mind. Current generative AI tools have a potential to deliver hundreds of posts daily and 

Here are some of the best generative AI systems to drive growth:

• Jasper.ai is a great to automate your content marketing. Generate high-quality marketing content, such as blog posts, social media captions, and more in minutes. You can also manage campaigns, repurpose content, and optimize performance with real-time reports. Start with a free trial to test the platform.
• Canva is one of the leading generative AI solutions to streamline visual content generation.  It offers 1M+ professional templates for social media posts, ads, slides, books and more. You can create consistent designs and support your branding, as well as schedule social posts with Canva’s Content Planner and post at best times with its AI-powered suggestions based on your audience analysis. Start with a free plan and see how it goes! 

4. Use AI Product Development

Generative AI can improve your R&D with product design simulation. You can also analyze real customer feedback and enhance your products in real-time. The value potential is especially big in industries where product design is time-consuming and expensive, such as manufacturing. By applying generative AI, brands can reduce their development costs and shorten time-to-market.

Here are a couple of examples of AI tools available for product development:

• Adobe Sensei offers benefits of generative AI in the Adobe ecosystem. Designers can create high-quality designs, discover patterns in training data, and make better decisions. Adobe Sensei combines capabilities of generative AI and machine learning to analyze and predict customer behavior, personalize offers, optimize budgets, track campaigns, and more. You’ll need to request demo by contacting their sales.
• Pendo is an AI platform for product and user feedback analytics. Its AI capabilities include creating in-app guides and flows, analyzing user behavior, collecting feedback with surveys and polls, and gain insights to improve your designs. You can register for free and request a demo.

5. Grow Revenue and Sales

The impact of generative AI’s adoption also spans Sales departments. Sales representative can use generative models to process customer data, discover patterns, and forecast future sales based on historical data. This way, AI helps businesses manage their resources more efficiently and increase their ROI. In terms of business value, companies that leverage the power of generative AI in their operations, can increase their ROI by 20% according to Bain & Company’s report.

Here are a couple of tools that help leverage AI in business operations for free:

• Apollo is an AI-powered sales platform with a free plan for B2B teams. It offers access to millions of potential clients and allows you to automate email outreach and follow-up. This end-to-end solution allows you to prospect, contact, and close customers around the world.
• Hippo Video allows Sales teams to transform their outreach with personalized videos. The platform offers tons of templates to personalize intros and connect them with pre-recorded videos for maximum impact and more engaging prospecting. You can create two video workflows for free.

The Future of Generative AI

Generative AI has the potential to improve business operations across many sectors. Companies can benefit from AI with enhanced hiring and employee performance, automated workflows, and personalized marketing.  AI’s potential to reshape business and society is just staring to unfold. To stay competitive, companies can explore and adopt generative AI best practices and tools.