Prompt Genius

After ChatGPT shook many industries up in 2022, there has been an increasing interest in AI writing tools for business scaling. Content creation is an exciting job yet it can be often time-consuming and monotonous. No wonder more and more brands are choosing to use AI to automate content marketing and streamline workflows. With hundreds of AI content generators, it might be difficult to make a choice fast. Let’s explore pros and cons of AI for content creation and discuss some of the most powerful tools. 

Benefits of AI Content Generation Tools

Integrating AI marketing tools into your workflow may bring quite a lot of benefits in terms of time and cost savings, less human error, and more room for creativity. Let’s see how AI can help produce content in more detail.

Time Savings

With AI algorithms, you can create and optimize your content faster. On average, crafting a 1,500-word blog post may take about 4 hours, in addition to ideation, research, and so on. AI tools can help speed up the process and generate quality content in a matter of minutes, providing you with links to sources.

Increased Efficiency

AI helps automate the content creation process from brainstorming blog post ideas to generating content from scratch to publishing it on your website. AI tools like Zapier allow you to streamline content writing and social media management.

Cost Savings

AI-powered content is also significantly less expensive than hiring human writers. It is especially important for small blogs and businesses that are just starting out without big budgets. Also, if you don’t want to let go of the reins with content optimization but have little to no time, AI technologies can help you.

More scalability

Another huge advantage of using AI tools for content creation is their scalability capabilities. Many of them offer different plans for brands of different size. Aspiring marketers and content creators can start with a free AI platform and switch to premium subscription as they scale their work. 

SEO Optimization

With the best generative AI tools, there is no need to rely on external SEO help. From keyword research to off-page SEO, AI-powered tools help you generate content for search engines and rank among the top pages.  

Best AI-Powered Content Creation Tools

Below, we will explore some of the best AI models and tools for ideation, writing, editing, as well as image, video, and audio generation.

1. Jasper.ai For Writing

Jasper.AI is an AI writing assistant that marketers and content creators use to generate blog posts, email newsletter, social posts, and more. Jasper.ai has a pre-built library of over XX content templates, allowing you to create content aligned with the niche best practices from just a small prompt. 

Jasper.ai offers a free trial and different subscription options for individuals and businesses from $59 per seat/month. Its Boss mode in the Pro plan allows users to adjust the tone and style to reflect your brand’s voice. 

Pros:

• Pre-built content templates for quick start
• Third-party integrations possible
• Good for all stages from ideation to content writing

Cons:

• Jasper.ai is a premium tool, but you can still try out a free trial

2. Copy.ai for Social Media Management

Copy.ai is another great tool to take your content to the next level, especially to grow your presence on social media. It is available in over 25 languages, features a user-friendly interface and operates from a chat box. If you don’t know where to start, there are over 90 templates to choose from, tailored to different social platforms.

You can start with a free plan and upgrade to premium subscriptions from $49 per month/seat.

Pros:

• Free version available
• Easy-to-navigate interface
• Perfect for social media campaigns
• Over 90 pre-built content templates

Cons:

• Advanced features require premium subscription
• Not perfect for long-form content

3. SurferSEO for SEO Content Optimization

SurferSEO is a great AI assistant for creating content that ranks on Google. Content marketers can use its powerful AI algorithms to find content ideas and research keywords that drive traffic. SurferSEO features a user-friendly interface with tons of SEO suggestions to improve content.

You can use SurferSEO with a paid subscription from $79 per month.

Pros:

• Easy-to-navigate interface
• Customization options
• Third-party integrations available

Cons:

• Paid subscription is a bit expensive

4. Canva for AI Image Generation

Canva is one of the leading AI image generators that allows users to create visual content for social media, website copy, blog posts, e-commerce websites, and more.

You can browse a big pre-built library of images or generate new pictures from basic prompts. It is possible to adjust and upscale your output and apply after-effects for enhancement. You can also choose the desired size and format of visuals for your social media platforms.

Canva offers a generous 30-day free trial. Premium subscriptions start at $110 per year.

Pros:

• Affordable prices
• Several images generated with each prompt
• Possible to adjust generated images

Cons:

• Paid subscription is necessary to access premium images, templates, etc.
• Copyright may vary, make sure to check

5. ChatGPT For Ideation, Research, Writing

OpenAIs ChatGPT has been around only since 2022 but it quickly became one of the most popular AI tools. This is mostly due to its simple and easy-to-use interface where you only need one prompt to start.

ChatGPT is considered a great platform for brainstorming and research, but its access to web is limited to sources published up to 2023. With the right prompts, you can generate high-quality content, create images and audio. However, this content will hardly pass AI detectors and requires human editing in most cases.

You can start with ChatGPT for free and update to premium plans from $23 per month.

Pros:

• ChatGPT is extremely easy to use
• The tool covers many aspects of content creation and can be you to-go solution
• You can start for free and upgrade later if needed

Cons:

• ChatGPT is available for free for limited messages, with daily limit updates
• You will need to manually edit outputs to pass AI detectors
• The tool still struggles with image generation

6. Grammarly for Grammar Checks

Grammarly is one of the most popular tools that content writers use to improve grammar, spelling, and punctuation with real-time suggestions. 

The basic AI features, such as grammar checks, are available for free. More advanced suggestions for tone, style, clarity, plagiarism detection, and more are available with a premium subscription. Plans cost at $12 per month.

Pros:

• Real-time suggestions 
• Free version is enough to ensure proper grammar and spelling
• Easy to integrate with different browsers and marketing platforms
• Advanced AI features include tone detection, sentence rewrites, plagiarism detection, etc.

Cons:

• Plagiarism detection is a paid feature
• AI suggestions might tweak your style and tone

7. Perplexity for Research with Citations

Perplexity is a great research tool that helps get precise answers with links to relevant content from multiple sources. It also provides images with each and every search and allows you to create successful content campaigns backed up by citations.

You can start with Perplexity for free and upgrade to premium plans from $20 per month.

Pros:

• Free version available 
• Get context-aware answers to your queries with links to sources for transparency
• Desktop app available for Windows and macOS

Cons:

• Uploading files requires premium subscription
• Perplexity might work a bit slower than ChatGPT app in my experience

8. HubSpot for Content Strategy

HubSpot is a versatile AI platform to create and publish marketing content at scale. From crafting effective email newsletters to making social posts, HubSpot offers tons of useful features for small and large businesses. 

Marketers can automate their campaigns by taking advantage of HubSpots CRM features and advanced targeting options. Free HubSpot Academy allows you to learn best practices and follow marketing trends at the same time.

Pros:

• Versatile tool for comprehensive campaigns
• Free trial is available

Cons:

• Integration is mostly available with HubSpot tools

How to Overcome AI Content Creation Challenges

There are still some challenges that even advanced AI tools are facing. Let’s explore the most frequent of them as well as the ways to solve them.

Limited Data and Originality

AI tools are as good as data they’ve been trained on. These platforms also rely on rigid algorithms and might lack authenticity in their outputs. Outputs are rather generalized and fail to evoke emotional responses from the audience.

Solution. Learn prompt engineering best practices and use AI-powered content as a starting point.  

Inconsistent Tone

AI tools usually write content in a neutral tone. To adjust it to your brand’s voice, manual editing is required. With some tools, premium subscriptions include voice customization.

Solution. You can train the model on your writing samples to copy your voice.

Inaccuracy Concerns

One of the biggest challenges is AI hallucinations. It can make up completely new facts, personalities, and more. Fact-checking is important to ensure your output is correct.

Solution. Start with basic prompts, as they are more likely to generate accurate results. 

Localization Issues

AI platforms produce content for international audiences. If you want to target local audiences, you will need to add cultural and linguistic specifics yourself.

Solution. Make sure to describe your audience language and region in your prompt to localize it during generation. 

Ethical Concerns

AI-generated content can contain inaccurate information, be misleading, or extensively copy someone else’s work. This can easily put brands reputation at risk, both with your readers and search engines.

Solution. Check your output with plagiarism detectors, such as Leap AI. They will calculate plagiarism score and highlight parts that copy another piece of content.

How to Create Content with AI

If you are ready to start creating engaging content with AI, here is a simple step-by-step walkthrough.

1. Understand your audience

To create content that resonates with your audience, it is important to know whom you write for. Take time to explore your readers demographics, behavior, and preferences with analytics tools, such as Google Analytics. This will help you write better prompts and produce content quickly.

2. Choose the right tool

Different tools offer different benefits and features. Understand your priorities, be it affordable pricing, scalability, etc., and choose the platform accordingly. Take advantage of free trials and demos to test models and find the best one for your business.

3. Leverage AI to Research Ideas

Brainstorming is usually a time-consuming process. It often starts from overcoming writer’s block and looking through multiple sources to find valuable sources. Use AI for content ideation and web search to speed up your content creation.

4. Research Keywords

To optimize content, it is crucial to research and use short-tail and long-tail keywords. Artificial intelligence can make lists of relevant and high-volume keywords that help you rank on Google.

5. Repurpose Content

To use the same content across multiple platforms, it is often crucial to repurpose it. For example, you can transform blog posts into social media content, videos, and even podcasts. This will also help you target a more diverse audience.